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Welcome to Orbit’s 2025 Corporate Strategy

Our vision is simple - we lead in building thriving communities.

We believe everyone is entitled to a good quality home that they can afford, in a place that they are proud to live.

We are committed to making a major contribution to tackling the UK housing crisis and manage a total portfolio of around 45,000 properties, provide a range of maintenance and support services that help enrich the lives of our 100,000 customers, and build many new affordable homes each year.

Our commercial approach combined with our clear social purpose enables us to reinvest the profit that we make in the neighbourhoods where we build and work, supporting local economies and social activity within communities, and to further deliver our vision.

Our Strategy

Our Corporate Strategy focuses on five areas:

  • Delivering excellent customer experience
  • Providing high-quality, affordable homes
  • Reinvesting profits into our services and communities
  • Continuing our work to ensure Orbit is a great place to work
  • Maintaining an outstanding approach to compliance and risk, and reducing our impact on the environment.

Our strategy explains these objectives in more detail and identifies ways in which we will meet them, alongside the targets we have set ourselves.

As always, we will continue to work closely with our customers, colleagues and our partners to deliver the strategy, and achieve our vision.

Our values

We deliver or vision through a values-led, performance-driven culture.

Our values shape how we do things. Our people demonstrate these every day when working with customers, colleagues and partners. It is Orbit’s values-based culture that makes us different and will drive long-term sustainability.

We believe in making profit for a purpose; the more we make, the more we invest into improving our services as we play a significant role in tackling the UK housing crisis.

Our expertise is in building places and thriving communities. We provide a choice of different homes to meet the diverse needs of society, and we work with partners to enable our customers to live fulfilling and happy lives.